Instagram changing place on Blueprint for Living
Extract from this morning's conversation :
Jonathan Green : Emily, in the museum setting this is
a really interesting thing because you’re putting on shows for people to see
and now you’re pushing these ideas of ‘instagram moments’ you’re sculpting
what places like Museum of Victoria are putting on for people on social media.
Emily
Siddons (producer, exhibitions Museum Victoria) :
We are, yes, and I guess what we’ve found to be most impactful is the way in which people consume information and what they expect out of a museum or a gallery, indeed, and I guess they’ve always been beautiful places, they’ve always had amazing architecture and housed really incredible objects but what we’re really trying to play with now is you used to be more of a passive observer where you really weren’t allowed to take photos a lot of the time and now we’re trying to encourage that and we’re trying to engage them in an active dialog and how do we do that in a way that is really playful and fun and exciting?
We are, yes, and I guess what we’ve found to be most impactful is the way in which people consume information and what they expect out of a museum or a gallery, indeed, and I guess they’ve always been beautiful places, they’ve always had amazing architecture and housed really incredible objects but what we’re really trying to play with now is you used to be more of a passive observer where you really weren’t allowed to take photos a lot of the time and now we’re trying to encourage that and we’re trying to engage them in an active dialog and how do we do that in a way that is really playful and fun and exciting?
J. Well, you’re changing your experience.
E. We are, we are. In fact we don’t refer to our
exhibitions as exhibitions any more, we now talk about them as experiences and how can we really play on that engagement and surprise audiences and yes we
have even built-in a ‘selfie-moment’…
J. Uh oh…
E. …into, well it’s a bit of a commentary on ‘a
selfie-moment’.
J. Ah, it’s ironic.
E. Yes, it will be interesting to see how it lands. It’s
part of an exhibition, a very experimental exhibition we’re developing.
J. But you want people to be in your space, experiencing
your exhibition, but then translating that to social media. Bingo! for you is for that post to
appear as you planned it, as you intended it.
E. Exactly.
collection : FIAPCE
[Verse 1]
If you can just get your mind together
Then come on across to me
We'll hold hands, and then we'll watch the sunrise
From the bottom of the sea
[Chorus]
But first, are you experienced?
Have you ever been experienced?
Well, I have
[Verse 2]
I know, I know you probably scream and cry
That your little world won't let you go
But who in your measly little world
Are you trying to prove that
You're made out of gold and, eh, can't be sold
[Chorus]
So uh, are you experienced?
Have you ever been experienced?
Well, I have
[Verse 3]
Let me prove to you
Trumpets and violins I can hear in distance
I think they're calling our names
Maybe now you can't hear them, but you will (haha)
If you just take hold of my hand
[Chorus]
Oh, but are you experienced?
Have you ever been experienced?
Not necessarily stoned, but beautiful
FIAPCE
A Person Looks At A Work Of Art/
someone looks at something...
LOGOS/HA HA
