16 June 2021

a vidience for the visual arts


etymoLOGOS/HA HA : etymologically speaking, an auditorium is a place dedicated to listening and hearing.
from the Latin audire : to listen, to hear

References to an audience for the visual arts have long struck a bung note (a murmur of demur) among our editorial staff. They reckon an art gaze collective should be known as a vidience.
from the Latin vidire : to see, to think, to behold, to perceive, to look, to observe

Adrift at see : last week we received this email and header from the Art Gallery of South Australia 

audience (n.)

late 14c., "the act or state of hearing, action or condition of listening," from Old French audience, from Latin audentia "a hearing, listening," from audientum (nominative audiens), present participle of audire "to hear," from PIE compound *au-dh- "to perceive physically, grasp," from root *au- "to perceive."

Meaning "formal hearing or reception, opportunity of being heard" also is from late 14c.; that of "persons within hearing range, assembly of listeners" is from early 15c. (a member of one might be an audient, 1610s). French audience retains only the older senses. Sense transferred by 1855 to "readers of a book," by 1946 to "viewers of television programs." Audience-participation (adj.) is recorded by 1938 in reference to radio.


survey (v.)
c. 1400, "to consider, contemplate," from Anglo-French surveier, Old French sorveoir "look (down) at, look upon, notice; guard, watch," from Medieval Latin supervidere "oversee, inspect," from Latin super "over" (see super-) + videre "to see" (from PIE root *weid- "to see"). Meaning "examine the condition of" is from mid-15c. That of "to take linear measurements of a tract of ground" is recorded from 1540s. Related: Surveyedsurveyingsurveyance (late 14c.).

late 15c., survei, "oversight, supervision," from survey (v.). The meaning "act of viewing in detail" is from 1540s. Meaning "systematic collection of data on opinions, etc." is attested from 1927.

Theatre of The Actors of Regard  
 detail
 A Person Looks At A Work Of Art/
 someone looks at something...
  
 LOGOS/HA HA