Regarding meta-matter :
What sort of question(s) is
"What's the matter?"?
What sort of answer(s) is
"What sort of question is that?"?
At the end of this clip, Clement Meadmore says,
"I guess, to me, the common denominator of all this is a matter of looking."
Theatre of the Actors of Regard
detail
A Person Looks At A Work Of Art/
someone looks at something...
LOGOS/HA HA