12 September 2018

"LOGO" | Figure + Field




regarding LOGOS | LOGO | "LOGO"

etymoLOGOS/HA HA
from Online Etymology Dictionary

logo (n.)
"simple symbol or graphic meant to represent something," 1937, probably a shortening of logogram "sign or character representing a word."


logocentric (adj.)
"centered on reason," 1931, from logo- "reason" + -centric.

logorrhea (n.)
1878, from logo- "word, speech" + ending from diarrhea.

logolatry (n.)
"worship of words," 1810 (Coleridge), from logo- + -latry "worship of." …

logomaniac (n.)
"one mad for words," 1870; see logo- "word" + maniac (see mania).…

logophobia (n.)
"fear of words," 1890; see logo- "word" + -phobia "fear." Related: Logophobe; logophobic.

logo-
before vowels log-, word-forming element meaning "speech, word," also "reason," from Greek logos "word, discourse; reason," from PIE root *leg- (1) "to collect, gather," with derivatives meaning "to speak (to 'pick out words')."

logomachy (n.)
see logo- + -machy). Related: Logomach; logomachical. …

logogram (n.)
"word-sign, sign or character representing a word," 1840, from logo- "word" + -gram. Generically, "any symbol representing …

logograph (n.)"instrument for giving a graphic representation of speech, word-writer," 1879, from logo- "word" + -graph "instrument for …

logograph (n.)
"instrument for giving a graphic representation of speech, word-writer," 1879, from logo- "word" + -graph "instrument for …

logocracy (n.)
"system of government in which words are the ruling powers," 1804; see logo- + -cracy "rule or government by." Popularized by …

*leg- (1)
logic; logistic; logo-; logogriph …

swoosh (n.)
1860, sound made by something (originally a fishing rod during a cast) moving rapidly through the air; imitative. As a verb from 1867. The Nike corporate logo so called from 1989.

letter-head (n.)
also letterhead, "sheet of paper with a printed or engraved logo or address," 1868, short for letterheading (1867 …

prudential (adj.)
Related: Prudentially. Prudential, the U.S. insurance company, dates to the 1870s; its logo featuring the Rock of Gibraltar dates from c. 1900 and was widely known 20c.


logogriph (n.)
type of word puzzle based on synonyms, etc., and often in the form of a verse, 1590s, from French logogriphe, from Greek logos "word" (see Logos) + gripos/griphos "riddle," a figurative use, literally "fishing basket, creel," probably from a pre-Greek word in a lost Mediterranean language. "The variation [p/ph] is typical for Pre-Greek words; such an origin for a fisherman's word is quite understandable" [Beekes].

logopoeia (n.)
a quality in poetic writing that charges words with meaning based on context and prior usage, a term introduced, along with phanopoeia(visual image) and melopoeia (sound), by Ezra Pound from Greek logopoeia, from logos "word" (see Logos) + poiein "to make, create" (see poet).

logon
in computer sense, as one word, by 1975, from log (v.2) + on (adv.).

Logos (n.)
1580s, "the divine Word, second person of the Christian Trinity," from Greek logos "word, speech, statement, discourse," also "computation, account," also "reason," from PIE *log-o-, suffixed form of root *leg- (1) "to collect, gather," with derivatives meaning "to speak," on notion of "to pick out words." The Greek word was used by Neo-Platonists in metaphysical and theological senses involving notions of both "reason" and "word" and subsequently picked up by New Testament writers



 Serena Williams examines her smashed racket during the
 women's final of the United States Open. (New York Times)

 photo : Danielle Parhizkaran/USA Today Sports, via Reuters

Theatre of the Actors of Regard   
 detail
 A Person Looks At A Work Of Art/
 someone looks at something...
 
 LOGOS/HA HA